Learn Programmatic Advertising with the Reach & Frequency® Accelerator

Don't miss out! Program starts on September 3rd.

It's a 7-week, hands-on keyboard program that teaches you how to plan, run, and optimize programmatic ad campaigns. In live group coaching, you will learn everything from the basics like DSPs and SSPs to advanced skills in targeting, placements, and optimization. 

This program is for marketers with or without programmatic experience who want to create smarter, data-driven campaigns. 

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    1. Before we begin...

    1. Welcome To The Program! YOU DID IT!

    1. Week 1: Programmatic Basics + Ecosystem

    2. Module 1 - Lesson 1: What is Programmatic Media

    3. Module - Lesson 2: The Benefits for Advertisers

    4. Module 1 - Lesson 3: The Benefits for Publishers

    5. Module 1 - Lesson 4: The Benefits for Agencies

    6. Module 2 Lesson 1 Part 1: Intro

      FREE PREVIEW

    7. Module 2 - Lesson 1 Part 2: Understanding Roles

    8. Module 2 - Lesson 1 Part 3: Life of an Ad Impression

    9. Module 2 - Lesson 2 Part 1: Demand-Side Platform

    10. Module 2 - Lesson 2 Part 2: Demand-Side Platform

    11. Module 2 - Lesson 3 Part 1: Supply-Side Platform

    12. Module 2 - Lesson 3 Part 2: Supply-Side Platform

    13. Module 2 - Lesson 4: Ad-Exchanges

    14. Module 2 - Lesson 5: Ad Servers

    15. Module 2 - Lesson 6: Data-Management Platforms

    16. Module 2 - Lesson 7: Agency Trading Desk

    17. Module 2 - Lesson 8: Brand Safety Solutions

    18. Module 2 - Lesson 9: Ad Fraud Protection

    19. Module 2 - Lesson 10: Ad Viewability

    1. Week 2: Programmatic Auction + Placement

    2. Module 3 - Lesson 1: Open-Auction

    3. Module 3 - Lesson 2: Private-Auction

    4. Module 3 - Lesson 3: Preferred Deals

    5. Module 3 - Lesson 4: Guaranteed Deals

    6. Module 3 - Lesson 5: Waterfall VS Header Bidding

    7. Module 3 - Lesson 6: First Price VS Second Price

    8. Module 4 - Lesson 1: Display Ads

    9. Module 4 - Lesson 2: Video Ads

    10. Module 4 - Lesson 3: Native Ads

    11. Module 4 - Lesson 4: Streaming TV Ads

    12. Module 4 - Lesson 5: Digital Audio

    13. Module 4 - Lesson 6: Digital Out of Home

    1. Week 3: Programmatic Tactics

    2. Module 5 - Lesson 0: Targeting Capabilities

    3. Module 5 - Lesson 1: Demographics

    4. Module 5 - Lesson 2.5: Deterministic VS Probabilistic

      FREE PREVIEW

    5. Module 5 - Lesson 2.5: The Cookieless Future

    6. Module 5 - Lesson 3: GeoTargeting

    7. Module 5 - Lesson 4: Contextual

    8. Module 5 - Lesson 5: Lookalike or Predictive Modeling

    9. Module 5 - Lesson 6: Retargeting

    10. Module 5 - Lesson 7: Addressable Targeting

    1. Week 4: Implementation Week

    2. The Media Map: The Ultimate Guide to Efficient Programmatic Ad Campaigns Launch

      FREE PREVIEW

About this course

  • $1,475.00
  • 19.5 hours of video content

Here’s what you get when you sign up:

1. We follow a clear timeline covering a fundamental skill each week.

We developed an intensive curriculum organized into 7 modules where each will be covered in details every week. See more details below:

2. Platform Training - Hands-on in a DSP

As you noticed in the timeline above, every week, you will have opportunities to exercise this knowledge in a demand side platform (DSP). You will have access to How-To’s, assignments, and the opportunity to create/manage programmatic campaigns. Think of this as the opportunity to really test your knowledge and this will be super important to add a resume! 


3. Live Group Coaching with Me and Other experts

How many times have you listened to a podcast or watched a YouTube (or any training videos for that matter) and wished you could ask questions about the content you’re learning?  This is an opportunity to assess your understanding, address any confusions, and learn from me and the others. I have trained teams of 1-20, all at different levels of their career and from different professional backgrounds. 

Guest Speaker Session Testimonial:

Tashia Souza presented: From Entry Level To Director - Soft Skills That Set You Apart

by Shamsi

Hi Tashia, Thank you again for the informative call this morning—it was incredibly helpful and appreciated.

Jordan G.

Dido! I found this to be very valuable and stabilizing information and something I will definitely reference in times where direction gets fuzzy. Thanks again!

Priscilla C.

Hi Tashia, Thank you for sending over the deck and providing a recording for the slide that we were unable to cover. I appreciate all of the golden nuggets we covered today! 😇 Thank you again, Helene and Tashia, for allowing me to join today's call and clarifying my questions!

4. A dope community and extended networking opportunities

The programmatic meetup is a space where a community of media buyers, traders, adops, and any digital campaign managers or related, can hang out and discuss opportunities and challenges in their direct fields. We cover training topics such as operational workflow, industry trends, QA and best practices, free and paid optimization classes, and more. 


We have access to a free slack channel where you will have access to me and the rest of the community. The networking opportunity is tremendous! 

5. Bonus session focused on Resume and Linkedin workshop with Mock interviews

We are not only teaching you the fundamental skills to get a job but also offering workshops to help you create a resume and a linkedin profile to attract any future employers. 
Mock interviews are also included where you will be paired with other experts in my network and get a first opportunity to interview with potential hiring managers. 

This is for you if...

  • You have little to no experience in marketing but are interested in learning a new skill in the digital advertising industry

  • You are working in a field that doesn't pay as much and requires to be away from home all day

  • You are looking for a work from anywhere or work from home or hybrid home/office opportunity

  • You are looking to work with fun benefits (think coffee Tuesdays or early release on Fridays)

  • You are feeling stuck in your life and not clear on your next steps

  • You are willing to commit a 2-3 hours weekly to follow the program curriculum and committed to doing the assignment and homework!

Top companies have hired our graduates and enrolled their own employees in our programmatic media buyer training

including but not limited to

By the end of the program

Programmatic ninjas gain Competence, Clarity, and Confidence in Programmatic Media.

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Testimonials

by Arwa Saifee

Helene is intelligent and passionate about programmatic advertising! She has an upbeat personality and a positive attitude about teaching and learning. I worked with her for a very short period but we kept in touch for almost 5 years. I was looking for a refresher course and that is when she mentioned to me to take her Reach and Frequency course. The course starts by teaching you what programmatic advertising is, as well as the programmatic ecosystem, targeting, bidding, and optimization. Taking a Helene Parker course is one of the best decisions I've ever made. Worth every penny! Taking her course helped me put together the remaining pieces of the digital media landscape that I was missing. Her course as well as the podcast she hosts connects people from all over the world to offer insights and informed opinions. This helps everyone around her stay regularly informed and connected. If you are interested in learning about the programmatic landscape. Get in touch with her.

by Kaley Metz

Highly recommend Helene’s program! She helps those within the industry (and anyone with interest) understand the basic fundamentals of programmatic while connecting them with key personnel within various groups across the programmatic landscape! Her interest and devotion in helping others provides a great atmosphere for learning something new and building that resume!

Andrea Hirsh

As a career pivoter, I was having a challenging time trying to land a role in tech. I found out about Helene’s Reach and Frequency course and decided to check it out, and I am so glad I did. I credit her course in helping to land a job as a Programmatic Media Buyer, especially as I had no experience in digital marketing. The course starts out by teaching you what programmatic advertising is, as well as the programmatic ecosystem, targeting, bidding, and optimization. You will even have access to a demand-side platform (DSP) to learn how to set up and optimize campaigns—absolutely essential experience needed for someone interested in becoming a media buyer. As part of the course, Helene also shared networking tips and ways to promote your LinkedIn profile, both of which helped me to stand out to recruiters during my job search. In addition, Helene has an extensive list of contacts to help expand your employment opportunities.

Mary Joy A. Christian

Taking a course at Helene's Parker Consulting LLC is one of the best decisions I've ever made. Worth every penny! The training she provided has helped me connect some missing dots in the programmatic field. Helene is genuinely committed to helping others thrive in the programmatic world and is always willing to go above and beyond to assist. She is approachable, supportive, a great articulator, and well-seasoned in the programmatic industry. I highly recommend her course to anyone, especially to those who want to enter the programmatic industry or are new in this field. I have no doubt that her training can boost confidence and help someone excel.