Reach and Frequency Course

Helene is intelligent and passionate about programmatic advertising! She has an upbeat personality and a positive attitude about teaching and learning. I worked with her for a very short period but we kept in touch for almost 5 years. I was looking for a refresher course and that is when she mentioned to me to take her Reach and Frequency course. The course starts by teaching you what programmatic advertising is, as well as the programmatic ecosystem, targeting, bidding, and optimization. Taking a Helene Parker course is one of the best decisions I've ever made. Worth every penny! Taking her course helped me put together the remaining pieces of the digital media landscape that I was missing. Her course as well as the podcast she hosts connects people from all over the world to offer insights and informed opinions. This helps everyone around her stay regularly informed and connected. If you are interested in learning about the programmatic landscape. Get in touch with her.

Highly recommend Helene’s program! She helps those within the industry (and anyone with interest) understand the basic fundamentals of programmatic while connecting them with key personnel within various groups across the programmatic landscape! Her interest and devotion in helping others provides a great atmosphere for learning something new and building that resume!

As a career pivoter, I was having a challenging time trying to land a role in tech. I found out about Helene’s Reach and Frequency course and decided to check it out, and I am so glad I did. I credit her course in helping to land a job as a Programmatic Media Buyer, especially as I had no experience in digital marketing. The course starts out by teaching you what programmatic advertising is, as well as the programmatic ecosystem, targeting, bidding, and optimization. You will even have access to a demand-side platform (DSP) to learn how to set up and optimize campaigns—absolutely essential experience needed for someone interested in becoming a media buyer. As part of the course, Helene also shared networking tips and ways to promote your LinkedIn profile, both of which helped me to stand out to recruiters during my job search. In addition, Helene has an extensive list of contacts to help expand your employment opportunities.

Taking a course at Helene's Parker Consulting LLC is one of the best decisions I've ever made. Worth every penny! The training she provided has helped me connect some missing dots in the programmatic field. Helene is genuinely committed to helping others thrive in the programmatic world and is always willing to go above and beyond to assist. She is approachable, supportive, a great articulator, and well-seasoned in the programmatic industry. I highly recommend her course to anyone, especially to those who want to enter the programmatic industry or are new in this field. I have no doubt that her training can boost confidence and help someone excel.