Course curriculum

    1. Welcome To The Reach and Frequency Course

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    1. Lesson 1: What Is Programmatic Media

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    2. Lesson 2: Why Should Advertisers Care

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    3. Lesson 3: Why Should Publishers Care

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    4. Lesson 4: Why Should Agencies Care

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    1. Lesson 1: Programmatic Ecosystem

    2. Lesson 1.5: Life Of An Ad Impressions

    3. Lesson 2: Demand-Side Platform

    4. Lesson 3: Supply-Side Platforms

    5. Lesson 3: Why Should You Use SSP(s)

    6. Lesson 4: Ad Exchanges

    7. Lesson 5: Ad Servers

    8. Lesson 6: Data Management Platforms

    9. Lesson 7: Agency Trading Desk

    10. Lesson 8: Brand Safety (15 Mins)

    11. Lesson 9: Intro To Ad Fraud Protection

    12. Lesson 10: Intro To Ad Viewability

About this course

  • $1,575.00
  • 17 lessons
  • 4 hours of video content

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