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Programmatic Media Buyer

Issued through Credly

This certification from the Reach and Frequency® course teaches people how to plan and run programmatic ad campaigns. Those who earn this certification learn important skills like creating strategies, using data, setting goals, and improving campaign performance. Key topics include understanding the programmatic ad world, different buying types, ad placements, targeting methods, managing campaigns, making plans, using DSPs, optimizing performance, and reporting results, and more.
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FAQ

I'm so proud of you for considering learning a new skill! You're probably doubting a bit! I understand as change is scary! Review to following to remove any limiting beliefs!

  • Who is this course for?

    Anyone Looking To Learn/Improve a New Skill, Corporate Professionals, Digital Marketing Specialists, Professionals with a Traditional Media Background, Sales, PR, Communications, Creative & IT, Professionals, Media Buyers & Sellers, AdOps... Anyone looking to learn a new skill and work in their next lucrative and challenging dream job!!

  • Why should I take this course?

    Learn at your own rhythm and whenever you see fit. Enjoy learning in English, French and Spanish with respective captions offered. You will be able to start a career in paid advertising and programmatic media, earning anywhere from $55,000–$125,000 USD (** vary based on your region). Investment can be $599 per module offering a la carte options, or a total investment of $2,975.

  • What does programmatic training looks like today?

    It is extremely hard to get training because Training is currently provided by Ad Techs and Partners limiting individuals with no affiliation from learning. A major entry barrier! It is also very skewed to said techs and all are not create equals focusing on how to best use the tech vs. who is using this tech.

  • How long will the course take me?

    The course is designed to be one to two modules per months over the next 4 months. It is a total of 7 modules where we cover fundamentals to how to successfully manage and operate programmatic media. However, it is crafted for any type of learners and is flexible to your schedule. You will have lifetime access to this materials so go forth and be great!

  • How long will I have the course materials for? Can I start it later?

    You can complete the course at your own pace and start whenever you’d like! You will have lifetime access to the videos and materials.

  • Do you offer bulk discounts / agency or corporate trainings?

    Yes I do! Email [email protected] for more details.

  • What do I do after I complete the course?

    I am working on creating a job placement services to help the graduates find the perfect job. You will have access to all my contact and network and am confident you will be within a job shortly after. You will also access the Programmatic Meetup! A community of expert where we meet weekly and continue learning and growing.

Programmatic Ninjas Testimonials

What are fellow programmatic ninjas saying!

Manuela Cortes

I’ve completed the first module and I would rate this course a 5 out of 5. Programmatic is a boring subject in general so I know how hard is to learn about it but Hélène makes it really smooth and clear to understand. Also, I really like the fact that she gives some extra reading material, articles and quotes from people that works in the field so overall you can get a richer experience than a regular online course.

Carlos Villanueva

Shout out to Helene Parker for putting this course together. It includes info that every programmatic trader should consider when managing campaigns. Looking forward to finishing Module 2.

Tashia Souza

Hélène and I have crossed paths professionally a couple times, but I will never forget who helped me build pivot tables, learn acronyms and hit impossible KPI’s during my early days as a media trader. She started as my mentor, demonstrating patience, encouraging me to never stop learning, and challenging me to grow no matter the obstacles that came up. Helene’s training style is hands on, high energy and positive, and I will forever look back on our time together as a turning point in my career.

Tyler Bryant

When it comes to trending topics within the world’s digital marketing ecosystem, Helene is tremendously diligent and intellectually curious. Her business as a whole (as well as the podcast she hosts) connects people from all over the world to offer insights and informed opinions. Not only does it serve the programmatic industry as a whole, but her work is a crucial way that I personally stay regularly informed.

Sanarr McLaughlin

I have the pleasure of working directly with Helene. She is an expert at strategy development and implementing performance driving tactics. Her knowledge of digital platforms and display best practices has been invaluable when assessing the best options for efficient campaign structures. Helene has a genuine passion for digital marketing and a positive, upbeat energy.

As Seen On...

Hélène was featured on articles and podcasts

Digiday
MarTech Podcast Logo
Minority Report Podcast
Beeler Tech
Basis Technologies

Interested in Group Training or Corporate Workshop?

Interactive and hands-on education workshops for teams to grow their knowledge and improve skills in a collaborative learning environment. We’re going to have some fun acquiring and implementing this new skill! Let's chat!

Thank You

Meet your Unicorn Instructor

Programmatic Media Coach Helene Parker

Hélène, read “Ellen, Parker is optimistic, outgoing, and open-minded. Her Charisma is contagious and impactful. She was given the nickname of programmatic sensei many years ago by her peers and partners because of her ability to learn new skills and teach them in a comprehensible way. She has close to 10 years of experience working for advertising agencies and is the host of the Programmatic Digest podcast.